Business Plan: Blue Ocean and Red Ocean Plans

 

[Picture from Blue Ocean and Red Ocean]

“In 2004, Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, caused waves in the business world.” (Blue Ocean Vs. Red Ocean Strategy (Overview With Examples)
“This guide will cover everything you need to know about the blue ocean and red ocean strategies, provide real examples, and show you how to execute these strategies in your organization.” (Blue Ocean Vs. Red Ocean Strategy (Overview With Examples)
“TL;DR Blue ocean is a business strategy focusing on creating new market spaces rather than competing in existing ones.” (Blue Ocean Vs. Red Ocean Strategy (Overview With Examples)
“Five main differences between the red ocean and the blue ocean strategy.” (Blue Ocean Vs. Red Ocean Strategy (Overview With Examples)
“The blue ocean strategy aims to shift strategic imperatives from outperforming competitors in existing markets to creating new industries, thereby making the competition irrelevant.” (Blue Ocean Vs. Red Ocean Strategy (Overview With Examples)

Reference

Blue Ocean vs. Red Ocean Strategy (Overview with Examples). https://www.cascade.app/blog/blue-ocean-vs-red-ocean-strategy